{"id":1615,"date":"2026-05-29T14:25:32","date_gmt":"2026-05-29T13:25:32","guid":{"rendered":"https:\/\/triggerize.nl\/?p=1615"},"modified":"2026-06-03T07:41:09","modified_gmt":"2026-06-03T06:41:09","slug":"in-the-media-about-our-port","status":"publish","type":"post","link":"https:\/\/triggerize.nl\/en\/strategie-groei\/in-de-media-onze-haven-over-geo\/","title":{"rendered":"In the media: Our Port about GEO"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1615\" class=\"elementor elementor-1615\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d992fd9 e-flex e-con-boxed e-con e-parent\" data-id=\"7d992fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d6f582 elementor-widget elementor-widget-text-editor\" data-id=\"77d6f582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AI is rapidly changing how businesses become visible online. In this column for <a href=\"https:\/\/www.onzehaven.nl\/generative-engine-optimization-geo\/\" target=\"_blank\" rel=\"noopener\">Our Harbor<\/a> colleague Chris van der Deijl shares his vision on the rise of Generative Engine Optimization (GEO) and what this means for organizations in the port, logistics, and industrial sectors.<\/p><p>\u00a0<\/p><h2 id=\"van-geo-politiek-naar-geo-strategie\" class=\"wp-block-heading\">From Geopolitics to GEO-strategy<\/h2><p class=\"wp-block-paragraph\">Everyone is talking about geopolitical tensions, trade routes, power blocs, and spheres of influence these days. As if the world is being redrawn.<\/p><p class=\"wp-block-paragraph\">Meanwhile, another type of geospatial issue is playing out in Marketingland. Perhaps less world-shattering, but at least as interesting for those concerned with visibility: GEO. Generative Engine Optimization.<\/p><p class=\"wp-block-paragraph\">For years, we've been dictated to by Google's laws. We learned how to write. Not just for people, but especially for search engines. The right keywords, the right structure, the right build. I have to admit, I never felt much love for that.<\/p><p class=\"wp-block-paragraph\">As a port marketer, you want to tell stories. Make the port visible. Show what's happening and why it matters, but somewhere along the way, I increasingly felt that findability was winning out over the story itself. That a good story primarily had to score well. For a born promoter, that feels like a strange contradiction.<\/p><p class=\"wp-block-paragraph\">Don't get me wrong: I get it. The pressure to keep up is huge, because if you don't, your competitor will. And ultimately, it's all about leads and business, so investments are made. In agencies, analyses, and processes. With beautiful promises regarding SEO.<\/p><p class=\"wp-block-paragraph\">That's probably where my frustration lies as well. Not because SEO is nonsense, but because the profession sometimes became smaller because of it. More technical. As if the question was no longer what you had to say, but how cleverly you could package it for a system that is constantly changing.<\/p><p class=\"wp-block-paragraph\">And at that very moment, GEO presents itself. Another abbreviation. Another playing field in motion. Only the question now seems to be slightly different. Not just: \u2018How do I get found?\u2019, but also: \u2018How do I become the answer?\u2019<\/p><p class=\"wp-block-paragraph\">Will we let ourselves be guided again by a system that most of us only half-understand? And by people who claim to know exactly how it works? We know that reflex by now. New rules, new terms, new experts. And always the same undertone: if you don't get on board now, you'll be left behind.<\/p><p class=\"wp-block-paragraph\">Perhaps that's precisely why I want to do it differently this time. Not to watch from a distance as a new playing field is laid out again, but to better understand for myself what is changing. That's exactly why we've taken more control. Not to blindly follow the next hype, but to bring knowledge closer to us, with someone on board who has a background in SEO and a clear vision of what is now called GEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>AI is rapidly changing how companies become visible online. In this column for Onze Haven, colleague Chris van der Deijl shares his vision on the rise\u2026<\/p>","protected":false},"author":2,"featured_media":1616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"default","_customify_header_transparent_display":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-groei"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In de media: Onze Haven over GEO - Triggerize<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/triggerize.nl\/en\/growth-strategy\/in-the-media-about-our-port\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In de media: Onze Haven over GEO - Triggerize\" \/>\n<meta property=\"og:description\" content=\"AI verandert razendsnel hoe bedrijven online zichtbaar worden. In deze column voor Onze Haven deelt collega Chris van der Deijl zijn visie op de opkomst&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/triggerize.nl\/en\/growth-strategy\/in-the-media-about-our-port\/\" \/>\n<meta property=\"og:site_name\" content=\"Triggerize\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Triggerize\/61582470486291\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T13:25:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T06:41:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/triggerize.nl\/wp-content\/uploads\/2026\/05\/234-1160x773-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"773\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris van der Deijl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris van der Deijl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/\"},\"author\":{\"name\":\"Chris van der Deijl\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/#\\\/schema\\\/person\\\/e3d5179de52740ff3de372d71dd29097\"},\"headline\":\"In de media: Onze Haven over GEO\",\"datePublished\":\"2026-05-29T13:25:32+00:00\",\"dateModified\":\"2026-06-03T06:41:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/\"},\"wordCount\":466,\"publisher\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/triggerize.nl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/234-1160x773-1.png\",\"articleSection\":[\"Strategie &amp; Groei\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/\",\"url\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/\",\"name\":\"In de media: Onze Haven over GEO - Triggerize\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/triggerize.nl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/234-1160x773-1.png\",\"datePublished\":\"2026-05-29T13:25:32+00:00\",\"dateModified\":\"2026-06-03T06:41:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/triggerize.nl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/234-1160x773-1.png\",\"contentUrl\":\"https:\\\/\\\/triggerize.nl\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/234-1160x773-1.png\",\"width\":1160,\"height\":773},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/strategie-groei\\\/in-de-media-onze-haven-over-geo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/triggerize.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In de media: Onze Haven over GEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/#website\",\"url\":\"https:\\\/\\\/triggerize.nl\\\/\",\"name\":\"Triggerize\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/triggerize.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/#organization\",\"name\":\"Triggerize\",\"url\":\"https:\\\/\\\/triggerize.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/triggerize.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Triggerize-logo.png\",\"contentUrl\":\"https:\\\/\\\/triggerize.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Triggerize-logo.png\",\"width\":1251,\"height\":275,\"caption\":\"Triggerize\"},\"image\":{\"@id\":\"https:\\\/\\\/triggerize.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Triggerize\\\/61582470486291\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/triggerizenl\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/#\\\/schema\\\/person\\\/e3d5179de52740ff3de372d71dd29097\",\"name\":\"Chris van der Deijl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/triggerize.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/ChrisvanderDeijl-96x96.png\",\"url\":\"https:\\\/\\\/triggerize.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/ChrisvanderDeijl-96x96.png\",\"contentUrl\":\"https:\\\/\\\/triggerize.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/ChrisvanderDeijl-96x96.png\",\"caption\":\"Chris van der Deijl\"},\"description\":\"\u201cIk krijg energie van het verbinden van mensen en idee\u00ebn. Met AI versterk ik de relatie tussen organisaties en klanten \u2013 veilig en verantwoord.\u201d\",\"url\":\"https:\\\/\\\/triggerize.nl\\\/en\\\/author\\\/chrisvanderdeijl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In the media: Our Port on GEO - Triggerize","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/triggerize.nl\/en\/growth-strategy\/in-the-media-about-our-port\/","og_locale":"en_US","og_type":"article","og_title":"In de media: Onze Haven over GEO - Triggerize","og_description":"AI verandert razendsnel hoe bedrijven online zichtbaar worden. In deze column voor Onze Haven deelt collega Chris van der Deijl zijn visie op de opkomst&hellip;","og_url":"https:\/\/triggerize.nl\/en\/growth-strategy\/in-the-media-about-our-port\/","og_site_name":"Triggerize","article_publisher":"https:\/\/www.facebook.com\/people\/Triggerize\/61582470486291\/","article_published_time":"2026-05-29T13:25:32+00:00","article_modified_time":"2026-06-03T06:41:09+00:00","og_image":[{"width":1160,"height":773,"url":"https:\/\/triggerize.nl\/wp-content\/uploads\/2026\/05\/234-1160x773-1.png","type":"image\/png"}],"author":"Chris van der Deijl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chris van der Deijl","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/#article","isPartOf":{"@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/"},"author":{"name":"Chris van der Deijl","@id":"https:\/\/triggerize.nl\/#\/schema\/person\/e3d5179de52740ff3de372d71dd29097"},"headline":"In de media: Onze Haven over GEO","datePublished":"2026-05-29T13:25:32+00:00","dateModified":"2026-06-03T06:41:09+00:00","mainEntityOfPage":{"@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/"},"wordCount":466,"publisher":{"@id":"https:\/\/triggerize.nl\/#organization"},"image":{"@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/#primaryimage"},"thumbnailUrl":"https:\/\/triggerize.nl\/wp-content\/uploads\/2026\/05\/234-1160x773-1.png","articleSection":["Strategie &amp; Groei"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/","url":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/","name":"In the media: Our Port on GEO - Triggerize","isPartOf":{"@id":"https:\/\/triggerize.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/#primaryimage"},"image":{"@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/#primaryimage"},"thumbnailUrl":"https:\/\/triggerize.nl\/wp-content\/uploads\/2026\/05\/234-1160x773-1.png","datePublished":"2026-05-29T13:25:32+00:00","dateModified":"2026-06-03T06:41:09+00:00","breadcrumb":{"@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/#primaryimage","url":"https:\/\/triggerize.nl\/wp-content\/uploads\/2026\/05\/234-1160x773-1.png","contentUrl":"https:\/\/triggerize.nl\/wp-content\/uploads\/2026\/05\/234-1160x773-1.png","width":1160,"height":773},{"@type":"BreadcrumbList","@id":"https:\/\/triggerize.nl\/strategie-groei\/in-de-media-onze-haven-over-geo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/triggerize.nl\/"},{"@type":"ListItem","position":2,"name":"In de media: Onze Haven over GEO"}]},{"@type":"WebSite","@id":"https:\/\/triggerize.nl\/#website","url":"https:\/\/triggerize.nl\/","name":"Triggerize","description":"","publisher":{"@id":"https:\/\/triggerize.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/triggerize.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/triggerize.nl\/#organization","name":"Triggerize","url":"https:\/\/triggerize.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/triggerize.nl\/#\/schema\/logo\/image\/","url":"https:\/\/triggerize.nl\/wp-content\/uploads\/2025\/10\/Triggerize-logo.png","contentUrl":"https:\/\/triggerize.nl\/wp-content\/uploads\/2025\/10\/Triggerize-logo.png","width":1251,"height":275,"caption":"Triggerize"},"image":{"@id":"https:\/\/triggerize.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Triggerize\/61582470486291\/","https:\/\/www.linkedin.com\/company\/triggerizenl"]},{"@type":"Person","@id":"https:\/\/triggerize.nl\/#\/schema\/person\/e3d5179de52740ff3de372d71dd29097","name":"Chris van der Deijl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/triggerize.nl\/wp-content\/uploads\/2025\/10\/ChrisvanderDeijl-96x96.png","url":"https:\/\/triggerize.nl\/wp-content\/uploads\/2025\/10\/ChrisvanderDeijl-96x96.png","contentUrl":"https:\/\/triggerize.nl\/wp-content\/uploads\/2025\/10\/ChrisvanderDeijl-96x96.png","caption":"Chris van der Deijl"},"description":"\u201cI get energy from connecting people and ideas. With AI, I strengthen the relationship between organizations and customers - safely and responsibly.\u201d","url":"https:\/\/triggerize.nl\/en\/author\/chrisvanderdeijl\/"}]}},"_links":{"self":[{"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/posts\/1615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/comments?post=1615"}],"version-history":[{"count":8,"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/posts\/1615\/revisions"}],"predecessor-version":[{"id":1624,"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/posts\/1615\/revisions\/1624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/media\/1616"}],"wp:attachment":[{"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/media?parent=1615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/categories?post=1615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/triggerize.nl\/en\/wp-json\/wp\/v2\/tags?post=1615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}